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Pure Wins

Firm-Illuminate Face Serum

Firm-Illuminate Face Serum

High strength light- weight formula to reinforce skin barrier function with improved smoothness & radiance. Fights skin discoloration & aging

Regular price Rs. 390.00
Regular price Sale price Rs. 390.00
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What it is:- Potent non-greasy retinol -hyaluronic formula to repair and address signs of aging making skin appear clearer, tighter, hydrated and more plumper


  1. Super firming and hydrating ability
  2. Powerful antioxidants help fight free radical aging
  3. Brightens and improve skin texture
  4. Fights acne pimples
  5. Immunity booster for skin
  6. 100% plant based formula

Suitable for:- All skin types including dry, combination and oily

Tonic for:- Imbalanced skin prone to dryness, oiliness and premature aging


Dermatologically Tested

Hypoallergenic, Product is recommended by dermatologist

No Colour

No added colour. Colour is derived from ingredients used.

Natural, Certified Organic

Cruelty Free

Tested on human only, Not tested on animals.


No hidden ingredients. Full disclosure of ingredients used


Each product is a fusion of time tested & science backed ingredients

No Harsh Chemicals

Free from Sulfates, Petrolatum, Hydroquinone, Alcohol, Diethanolamine, Formaldehyde, Polyethylene Glycol (PEG), Lead, Talc, Toluene, Triclosan, Phthalates, Parabens, Synthetic colors & other harsh chemicals

Honestly Priced

Best Quality Products

Cost Control Formula

We spend on quality ingredients & superior formula rather than expensive packaging


U.S.P in ml Rs.13

Manufactured By

Aadhunik Ayurveda Vitals
Khasra No.-79, Gali No.1, Titan Road,
Mohabewala, Industrial Aria, Dehradun
248001 Uttarakhand

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Steam distilled sweet lime hydrosol, vetiver hydrosol, bakuchi oil, grapeseed oil, gotukola oil, jojoba oil infused with retinol, hyaluronic acid, niacinamide, cetyl alcohol, stearic acid, olivem 1000 (eco certified emulsifier), aloevera gel, xanthun gum, sensicare (eco certified preservative), dahlia essential oil.

The duo ingredients (retinol & hyaluronic acid) work together to achieve a smoother, firmer and hydrated skin.

How to use

PM. Use Everyday

Sweet Lime

Sweetlime is a natural mild whitening and brightening ingredient with huge reservoir of vitamin C. This helps reduce discoloration - pigmentation, acne, blemishes thereby improving skin tone and providing radiant glowing skin.

Collapsible content


Q. How does skin-illuminating serum work?

Ans. With the strength of Vitamin C and sweet lime, vetiver hydrosol, bakuchi, grapeseed oil, and jojoba oil infused with retinol, hyaluronic acid, and niacinamide, you can get a radiant glow and get rid of fine lines and pigmentation from early-wrinkle-prone areas. For skin that is beautifully shining, purewins serum should be a staple in every skincare routine.

Q. Can I apply Illuminate Faceserum without washing my face?

Ans. Your face should be treated with a serum for the greatest results after cleansing but before moisturizing. This is because cleansing your face first enables you to scrub off any oils that can interfere with the product's effectiveness. The serum will all be removed if you wash your face later.

Q. What advantages does skin illuminate serum offer?

Ans. On the skin, it has a profoundly nourishing, moisturizing, and renewing effect. It improves skin tone, fortifies capillaries, and calms inflammation, redness, and infections. It aids in the lessening of scars, wrinkles, and fine lines.

Q. What negative effects might illuminate serum have?

Ans. There may be a brief tingling or burning feeling for some users of the serum, but it shouldn't stay for very long. In order to get rid of the serum, one should immediately wash their skin if they experience persistent burning or symptoms of an allergic response, such as swelling or hives.

Q. Can illuminated serum be left on overnight?

Ans. Yes, It's best to leave a serum overnight! Serums need time to absorb, and since your skin is in healing mode while you sleep, applying a serum before bed is a fantastic method to ensure that your skin gets the most benefit from it.

Q. Do you need to use moisturizer after illuminating serum?

Ans. In a skincare routine, using a serum before a moisturizer makes sense. This is because serum generally seems lighter than a moisturizer, which generally feels heavier. If the serum is applied first, the skin will have more time to absorb the active ingredients. The final stage in skin care routines typically includes a moisturizer. However, we suggest reading the label carefully to understand - how to use it.

Q. Can I use Illuminate Face Serum under makeup?

Ans. Yes, you can apply Illuminate Face Serum as part of your skincare routine before applying makeup. Allow the serum to fully absorb before applying other products.

Q. Can I use Illuminate Face Serum if I have sensitive skin?

Ans. Yes, Illuminate Face Serum is formulated with gentle ingredients suitable for sensitive skin. However, it is always recommended to patch test before commencing regular use.